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Wilco Monen

Machteld Stoop Identity Machteld Stoop Identity Machteld Stoop Identity Machteld Stoop Identity

ma{  }st

A new identity for Machteld Stoop. She wanted a simple, conceptual, playful and clear identity. The word mast adapts to its function:

a spar or structure rising above the hull and upper portions of a ship or boat to hold sails, spars, rigging, booms, signals, etc., at some point on the fore-and-aft line, as a foremast or mainmast.

The space between the brackets can be considered as a "flag":

a piece of cloth, varying in size, shape, color, and design, usually attached at one edge to a staff or cord, and used as the symbol of a nation, state, or organization, as a means of signaling, etc.; ensign; standard; banner; pennant.

In the case of this logo: the shapes, colors or designs is always positioned between the letters ma and st.