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Wilco Monen

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MAG Creative footwear

MAG was born in the mid 90’s. The years of house music, Spice Girls, dungaree jeans, and of course the years of MAGs! Those comfortable, great walking, fashionable, but a little bit quirky shoes.

It all started with the Megamok. This innovative shoe immediately conquered the hearts of countless people all over the world. The innovative design, the moccasin construction and the fact that they walked so well caused big changes in the shoebusiness. After the Megamok, new concepts like Queensize and MPS were introduced; but the typical character and soul of MAG always remained unchanged.

The new identity of MAG needed to keep the old and recognizable logo and had to take it’s position in the present. Corporate social and environmental responsibilities are part of the soul of MAG, this is reflected in the colors of the logo.