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Make it Work

Make it Work comments on our current society and how we almost live as if we are human computer. We are a collection of our habits to such an extent that we are not fully conscious during most of our lives. Most of us don’t realize how much time we spend on automatic pilot. This blocks our creativity.

We want to break this pattern and provide a solution for the creative block: the formula. By using random elements rather than systematic elements we eliminate the need to keep track of values that have been tried before. The data that is used for the formula comes from our alternative image and tag archive based on the trending topics and google images of our current society. Because we make it work.

Started by Reni van de Gragt, Wilco Monen, Sandra Timmerman en Naomi Naus on 27th of November 2013.